Driving Revenues, Growth Markets, Spam Prevention

Reasons to Attend

1. Be the first to hear the results of Informa 2012 Messaging market forecast
   Benefit  from the latest information on international trends to plan your strategy
2. Hear directly from 7, OTT IM players, including Skype,  on their future vision of the messaging market
   Fully understand the current and potential threat to your messaging revenues
3. Hear directly from KPN about their response to the "KPN effect"
   Learn from your peers’ experience and implement an effective pricing strategy before you lose revenue
4. Understand operator strategic responses to the OTT threat  (O2 Connect, Telenor, Telus, Deutsche Telekom)
   Consider all options and develop a competitive / co- operative strategy to manage OTT IM growth
5. Gain insight into innovations in SMS competitions and premium SMS Billing (Zain, Telus)
   Drive revenues with innovative SMS services
6. Case studies in Enterprise  A2P services for: Banking, Heathcare, Govt, M2

About The Conference

Welcome to the only messaging event in the market refocused for 2012 to include an in depth examination of the intense competition SMS and MMS platforms are facing from instant communication and email on many smart devices.

Hear directly from 7, OTT IM players, ( Skype, Goggii, Palringo, KakaoTalk, Pinger, Google, Nimbuzz) on their future vision of the messaging market and fully understand the current and potential threat to your messaging revenues and, bench mark your response with operators' strategic plans (KPN, O2 Connect, Telecom Italia,Telenor, Telus, Deutsche Telekom) and consider all options and develop a competitive / co- operative strategy to manage OTT IM growth.

Plus ensure you are realising the full potential of messaging revenues in growing enterprise and M2M applications and emerging growth markets.

Who Will You Meet?